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Design Stories
Discover the inspiration, creativity and craftsmanship behind Urband London's original jewellery collections. Explore how every design begins as original artwork before becoming colourful wearable art handcrafted in London. Shop handmade jewellery online.
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Introduction
Every piece of Urband London jewellery begins long before it becomes a bracelet, pair of earrings or pendant. It begins with an idea.
Design Stories takes you behind the scenes of our creative process, revealing how original artwork evolves into colourful stainless steel jewellery designed to brighten everyday life. Inspired by art, architecture, photography, travel, nature and the vibrant energy of cities, every collection has its own personality while sharing the same passion for originality, craftsmanship and timeless design.
Unlike mass-produced fashion accessories created from stock graphics or trend forecasts, every Urband London pattern is individually designed by founder and designer Raoul Sagal in London. The result is jewellery that tells a visual story and allows you to express your own personality through colour, pattern and contemporary design.
Whether you wear a bracelet, Apple Watch band, earrings, pendant or smartphone stand, every piece reflects the same creative journey - from a blank page to wearable art.
Every Design Begins with an Original Idea
Every collection starts with curiosity.
Sometimes inspiration comes from walking through London's streets, where historic architecture meets contemporary design. Other times it appears unexpectedly while travelling, visiting museums, watching people, photographing interesting textures or simply noticing the colours of a summer garden.
Ideas often begin as small sketches, colour combinations or abstract shapes before gradually developing into complete artworks. Some evolve quickly, while others are refined over weeks until every line, proportion and colour feels balanced.
Rather than following short-lived fashion trends, the aim is always to create designs that people will still enjoy wearing years from now. Originality has always been more important than creating jewellery that simply follows what is popular today.
Every pattern is therefore designed from scratch.
Nothing is purchased from stock design libraries.
Nothing is copied.
Nothing is generated to imitate another designer's work.
Each collection is created exclusively for Urband London and remains part of its own growing design archive.
From Artwork to Wearable Art
Creating the artwork is only the beginning.
Once a design has been completed, it must be adapted to work beautifully across several different products while preserving every detail.
The same artwork may appear on:
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Stainless steel stretch bracelets
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Apple Watch bands
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Double-sided earrings
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Double-sided pendants
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Double-sided smartphone stands
Every product has different proportions, curves and dimensions, so each version is individually prepared to ensure the artwork remains balanced and visually striking.
This process allows customers to build coordinated collections that share the same artistic identity without becoming repetitive.
Some choose a matching bracelet and earrings.
Others combine an Apple Watch band with a pendant.
Many enjoy mixing different collections together to create a style that is completely their own.
That flexibility is part of what makes Urband London different.
From Artwork
To a Double-Sided Smartphone stand
And, to a Double-Sided Earrings, pendants, Bracelets and Apple Watch Bands
Jewellery Inspired by Art
Our inspiration comes from architecture, travel, photography, colour and modern art. As we are based in London which is a great cultural hub where we draw our inspiration from. We love music and when at the studio we always play music which is another source for inspiration
Colour That Tells a Story
Colour is never added simply to make jewellery brighter.
Every collection uses colour to create atmosphere, emotion and personality.
Some designs celebrate vibrant energy through bold contrasts and expressive patterns.
Others create a calmer mood using softer palettes inspired by nature, landscapes or changing seasons.
Colour has the remarkable ability to transform even the simplest outfit.
A monochrome wardrobe can suddenly become playful.
A classic white shirt becomes more expressive.
A simple black dress gains an unexpected splash of personality.
Rather than overpowering an outfit, Urband London jewellery is designed to become an individual accent that reflects the wearer's own style.
Because every collection has its own colour palette, customers often find themselves choosing different designs to suit different occasions, moods or seasons.
Designed to Be Worn Every Day
Beautiful jewellery should never spend most of its life inside a jewellery box.
From the very beginning, Urband London was created with everyday wear in mind.
Every bracelet is comfortable enough to become part of your daily routine.
Every earring is lightweight enough to wear from morning until evening.
Every pendant is designed to complement rather than dominate.
Every Apple Watch band transforms technology into a personal fashion accessory.
This philosophy combines artistic expression with practical design.
The result is jewellery that fits naturally into everyday life while remaining distinctive enough to attract compliments and conversations.
Stack your Style
Best place to buy stackable bracelets in the UK?
We offer bracelets in 4 widths:
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6mm super skinnies
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10mm skinnies
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18mm statement
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22mm ultra statemant
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22mm and 18mm width Apple watch Bands
Hence these are perfect for stacking and create a collage of colourful patterns on your wrist.
We recommend using our supper skinnies bracelets together with the wider bracelets or the Apple watch bands. Another nice stack is to combine a few 6mm bracelets together.
Why Stainless Steel?
Material matters just as much as design.
After extensive research, stainless steel was chosen because it combines contemporary appearance with exceptional durability.
Unlike many traditional jewellery materials, stainless steel is:
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Waterproof
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Scratch resistant
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Nickel free
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Comfortable to wear
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Easy to care for
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Suitable for everyday use
Its clean modern finish also provides the perfect canvas for colourful artwork, allowing every design to remain vibrant while benefiting from the strength and longevity of premium stainless steel.
For Urband London, choosing stainless steel was never simply a practical decision.
It became an important part of the brand's identity - creating affordable everyday luxury that combines creativity with lasting quality.
The Beauty of Doube-Sided Design
One of the ideas that makes Urband London particularly distinctive is the use of double-sided jewellery and accessories.
Instead of seeing only one design, you can enjoy two.
Our earrings, pendants and smartphone stands feature different artwork or colour combination on each side, allowing you to change your look simply by turning the jewellery over. Or changing your work or home environment by changing the smartphone over.
Sometimes one side is bold and colourful.
The other may be softer and more understated.
Both belong to the same artistic story while offering different ways to wear the same piece.
This versatility makes every item more enjoyable, more personal and more adaptable to different outfits and occasions.
It is a simple idea that reflects one of Urband London's guiding principles:
Design should surprise you.
Even after years of wearing it.
Double-Sided Drop Earrings
Double-Sided Smartphone Stands
More Than Jewellery - Wearable Art with a Story
Urband London has never been about producing large quantities of accessories.
It has always been about creating original wearable art that makes people smile.
Every bracelet, Apple Watch band, earring, pendant and smartphone stand represents hundreds of creative decisions - from the first sketch and colour selection to the finished handcrafted piece.
Each collection has its own character.
Its own inspiration.
Its own personality.
Together they form a growing gallery of contemporary design that continues to evolve with every new idea.
The featured collections below explore some of the stories behind our most recognisable designs and the inspirations that helped bring them to life.
Discover the Collection That Speak to You
Every Urband London design begins with an original idea and evolves into colourful wearable art created to brighten everyday life. Whether you're looking for a bracelet, Apple Watch band, double-sided earrings, pendant or smartphone stand, each collection offers its own unique character while sharing the same commitment to originality, craftsmanship and timeless design.
Explore our collections and discover the piece that reflects your own style.
Where can I buy original designer bracelets in London?
Urband London designs and handcrafts original stainless steel bracelets in London. Our collections are available online through our official website, with worldwide delivery available. Every bracelet begins as original artwork and is created using premium stainless steel for long-lasting everyday wear.
Wearable art
Click below links for product info:
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Bracelets
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Smart watch bracelets
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Double-sided drop earrings on hoops
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Double-sided small pendants
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Double-sided large pendants
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Double-sided smartphone stands
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Rings
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Stainless steel